We've all heard it: "It costs five times as much to acquire and sell to new customers as it does to sell to existing customers." The statement may not apply to all industries, but the message is clear: Your customers are among your greatest assets, so retaining them should be of paramount importance if you're going to reach your profitability goals and grow your business.

A key element in retaining customers is to understand their needs and learn exactly how they perceive your business. Only then can you take the necessary steps to correct what your customers may consider deficiencies in your operating procedures. All too often, you won't learn of a lapse in providing good customer service until well after your customer has left the building. Meanwhile, successive customers also may be experiencing the same customer service lapses.

When it comes to measuring customer satisfaction, today's forward-thinking businesses have a host of methods from which to choose. Elective "comment cards," and individual surveys by Internet and telephone provide good information, but their drawbacks are glaring. Chief among them are low sample sizes, slow reporting of results, surveys too far removed in time from the actual customer experience, and an unwelcome intrusion on the customer's leisure time. There has to be a better way to measure the typical customer experience without imposing on the one person who means so much to your business.

Well, now there is. Dotcomments has the solution and it's called the inTouch system. Discerning your customers' perceptions of your customer-service standards at the point of service in a simple, non-invasive way, the InTouch system converts the data your customers provide into actionable information and conveys it to you on a real-time basis. InTouch brings you important information that you can use today.

The inTouch system is efficient, affordable and easy to use. Within just a few weeks, the inTouch system can be incorporated into your customer-service routine, gathering information that will be crucial to your strategic decision-making and improving your overall customer-service standards.

Your customers will find it simple and non-intrusive. They also will appreciate the fact that you're taking an active interest in improving their customer-service experience.

How it Works   |   Features   |   Pricing